Plan and run campaigns focused
on audiences and performance
There are several applications for Big Data. One of the most important present in our lives today is digital advertising, especially with regard to so-called "audience data", informations we can accumulate about each web user, very useful for planning and running efficient campaigns.
Using cutting edge technology and differentiated deals with publishers and data partners, we help agencies and advertisers increase online media campaign's efficiency and performance, impacting the most desired consumers on the most appropriate channels.
PLANNING AND MANAGEMENT
SOME OF OUR SERVICES
Media Planning and Activation
Media plan elaboration and digital campaign management focusing on audiences, channels and performance. Using proprietary data (DMPs) and third-party data (Data Providers), we customize communication and messages according to the desired target. Combining strategies, channels and formats within a single platform (DSP), we centralize media buying and control, avoiding overlapping and dispersing communication and increasing the profitability of each campaign.
Audience Creation and Management
We create and manage audiences by classifying users according to demographics, interests, consumer habits and experiences with the brand. This data is used to guide campaign's planning and strategy and deliver media in a personalized way, adjusting the message, offer and experience according to each consumer’s preferences, needs and timing.
Data Centralization and Unification
All brand channels data integration on a single database, allowing a complete and unified channel, product and consumer view. This information is used to plan campaigns and the results and interactions collected feedback the database, keeping it alive and always updated with information for future actions.
Analytics & Reporting
Periodic reports delivery containing performance and evolution of KPIs detailing tactics, creatives and strategies as well as insights and directions to improve target audience communication and campaign indicator's performance. All information collected and analysis produced will be used to optimize media delivery, support the planning of new actions and strategies and improve data-driven decisions.
HAVE YOU EVER THOUGHT OF USING consumer DATA ON YOUR CAMPAIGNS? DO YOU WANT TO UNIFY DELIVERY IN CHANNELS AND AVOID MEDIA's OVERLAp?
WE CAN HELP YOU PLAN AND RUN EFFICIENT CAMPAIGNS THAT will IMPACT YOUR DESIRED AUDIENCE.
WANT TO KEEP INFORMED WITH OUR UPDATES AND LATEST MARKET NEWS?
VISIT OUR BLOG
+55 11 3549-3100
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